Stolen Whitehouse Blog

Amazon Kindle – Building On Consumer Confidence

The new amazon kindle e-book readers have garnered a lot of publicity in recent months. Amazon are cagey about their sales figures – but according to industry estimates the kindle has been a huge success for them. The release of both the kindle 2 and the kindle DX seem certain to build upon their earlier success. One of the key things in consumer’s minds when they purchase a relatively high ticket item such as a kindle will be the availability of both support and future products. At this time the “kindle library” is edging up towards the 300,000 mark. Amazon are adding an extra 500 titles a day, and consumers seem to have the confidence that this will continue in the future.